如果您经营网站、在线商店或其他平台，您可能需要投资 SEO。但是，在您开始与代理商合作或决定自己执行活动之前，您应该了解在创建 SEO 策略之前要考虑的八个重要因素。多亏了他们，您将能够确定过程的持续时间以及看到第一个结果所需的时间。
SEO是一个过程。您不能指望您的网站在执行一些活动后会在特定关键字上排名靠前。是的——优化元标记可能会在几天内带来变化，但这只是影响网站位置的众多元素之一。搜索引擎优化是一个持续的过程——根据谷歌的要求调整网站需要时间。您执行活动的时间越长，活动的结果就越好。但是，您不应该立即期待巨大的变化。
与您合作的机构应向您解释何时可以期待结果——时间范围可能因项目而异（取决于行业、市场、短语的竞争力或当前页面状况）。一开始，您将能够观察到网站知名度的提高以及 TOP10 和 TOP50 中越来越多的短语。然后，您的活动将转化为更多的自然流量和更高的转化率。
阅读更多关于为什么 SEO 是一个过程而不是一次性工作？
SEO需要综合行动
搜索引擎优化过程包括现场和非现场活动。如果您跳过这些元素之一，您将限制您的可能性——通过开展综合活动，您可以取得更多成就。
You can have a well-optimized website with high-quality content, but if you don’t have any backlinks to the site, Google won’t consider your website as trustworthy and won’t increase its visibility. On the other hand, investing only in link building is a bad choice. To achieve the best possible results, linking should support on-site activities – and vice versa.
Moreover, your and the agency’s initiatives also need to be consistent. You should know which steps to avoid and when to consult experts.
It’s possible to split the work. For example, you can take care of content creation, and the agency can focus on other activities. SEO tasks require knowledge and experience, otherwise, you can easily hinder the entire process and decrease your page visibility. Hundreds of backlinks offered on classified sites at extremely attractive prices may be tempting, especially if they come with the promise of quick results. However, they probably won’t bring you any benefits and they can even decrease your positions.
There is No Guarantee You’ll Reach a Given Position
You may have come across advertisements that state that a particular agency guarantees the TOP1 position for the most important keywords for your business. Such a message should be a red flag for you. In the SEO world, similar slogans are only empty promises.
It’s impossible to predict how Google’s algorithms will change, and there are also other factors such as the seasonality of your business or the actions of your competitors, who may also be trying to reach top positions for given queries.
Let’s get back to the updates – there have been modifications that caused havoc in the search results. Therefore, we can’t predict what the search results will look like in the future, and what they’ll depend on. That’s why it’s impossible to guarantee reaching the TOP1 position after a given period.
Fluctuations are Normal in SEO
It’s impossible to guarantee that your website positions will continue to grow. Remember: minor or major fluctuations in search engine positions are perfectly natural, so there is no need to panic. Of course, it’s always worth checking the reason for this state of affairs, however, you should be aware that usually, you have little influence on the changes. Your page positions may decrease due to the intense activity of your market rivals, malware, Google’s algorithm updates, modifications of the site structure, and unavailability of your page.
Big Traffic Doesn’t Always Equal Conversions
Getting a lot of organic traffic from Google doesn’t mean that you’ll be getting lots of customer inquiries. First of all, it’s important to choose the right keywords – if the traffic is generated mainly by generic phrases, and not long tail keywords, your conversion rate may decrease, however, that’s not everything.
Your website condition is another important factor. The page may generate lots of traffic but if it’s not optimized for users, you won’t see any improvements in the conversions. That’s why it’s crucial to design a website that can truly convert. Factors you should keep in mind include:
- Short website loading time – each subsequent second decreases your conversion rate. According to the research conducted by Portent, websites that load up to 2 seconds have the highest conversion rates.
portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm
- Website menu – an internet user should be able to find interesting subpages without too much effort. Intuitive navigation is the key to success.
- Product page/service page – the recipient should know what they’re buying and should be provided with all the information about the product/service (preferably in an attractive form). To learn more, check How to write attractive product specifications.
- CTA – eye-catching, highly visible, and clear call to action is an essential element of the website.
- Site search – must be functional, it should give hints while filling in the search field and always display some results, even if the site doesn’t offer exactly what the user is looking for. Want to learn more? Check out our blog post: How to improve your e-commerce site search?
These are, of course, only some elements you should pay attention to. Take your time to refine the website and you’ll quickly notice tangible benefits.
Find out more: How to increase sales? 12 reasons for the lack of conversions at your store.
Doing SEO on Your Own Isn’t Always the Best Idea
Learning about SEO is definitely the right direction – it’s worth having knowledge in this area, even just to understand activities performed by the agency.
But is doing SEO on your own a good idea? There is a big risk of making mistakes, such as investing in low-quality backlinks, which may result in a Google penalty. If you decide to cooperate with an agency after such ineffective activities on your own, take into account that it’ll take time to improve your link profile.
Find out more about When To Cooperate With An SEO Agency?
If you feel that content creation and optimization are your b points, take care of these aspects and leave other elements for specialists. At the same time, your initiatives should be coherent, and you need to take into account the keywords you’ll be optimizing your website for.
Things to Know Before Starting SEO Campaign for Your Website – The Takeaway
Starting an SEO campaign requires preparation. Implemented actions should be well planned, comprehensive and they should cover all aspects that affect page visibility. That’s why in this article we mentioned the most important factors to consider before creating an SEO strategy. Stick to them, and you’ll be able to create a good SEO campaign.
等待结果至关重要，因为改进不会在一夜之间出现。时间因素在 SEO 中非常重要，您对此无能为力。为了达到预期的结果，您需要定期进行高质量的活动。
如果您不是专家，并且 SEO 对您来说完全是希腊语，请将任务委托给专家。但是，请记住，如果您有时间，您可以随时探索 SEO 的秘密。
